FIFA recently announced that Dallas had won the privilege of hosting World Cup 2026. Although one city will host the game, all of North Texas played a part in winning the privilege, especially Frisco. According to the article in FriscoEnterprise, “On Wednesday night, Dan Hunt took to a stage at the epicenter of national soccer history, located in Frisco, Texas. With Gina Miller, FC Dallas Communications vice president, to his left and FC Dallas head coach Nico Estevez to his right, the FC Dallas President raised his mic to talk soccer with a gathered group of guests as the sun went down over Toyota Stadium…Almost 24 hours later, Hunt, standing on a balcony with Frisco city officials and other visitors, cheered as the dream became a reality – FIFA had named the DFW region as a host city for the 2026 World Cup.”
Sports City USA
The event is a good fit for Frisco. “It was a pivotal moment for the region as a whole, but also for Frisco, which dubs itself “Sports City USA” and is home to FC Dallas, Toyota Stadium, and, yes, the National Soccer Hall of Fame…For Frisco Mayor Jeff Cheney, the announcement Thursday marked an “energetic, monumental, milestone day. All the cities came together to offer something different. Of course, in Frisco, we’re known as Sports City USA, and sports and tourism in Frisco is our lifeblood and is important to us.” Director of Sports and Event with Visit Frisco, Josh Dill, added: “I want to be really clear about this, FC Dallas, the Hunt family and, really, the Dallas Sports Commission took this bull by the horns and really drove this home, and I think Dallas, Fort Worth, Arlington, Frisco and then several other cities all played their part, and for big events like this, it’s really important that we’re a team and that we all put our best foot forward for DFW.”
National Soccer Hall of Fame
This milestone was years in the making. The article continues, “When FIFA did come to town for a site visit, Frisco was part of that, Dill said. Now, the Thursday announcement has grand implications for Sports City, USA.” Adds Dill, “We feel like our role is very clear that we’re going to be a base camp for one international delegation, maybe even more, but as they come into town to start to prepare for the World Cup, we’ll be a training site. And then with the National Soccer Hall of Fame, we feel like we’ll have a natural draw for national and international soccer fans that come to the DFW area, that naturally they’ll matriculate up to Frisco and learn the history of soccer in our country, and we’re lucky to have that facility that showcases that.”
FIFA and North Texas
With World Cup 2026 only four years away, the real work begins. The article concludes with Dill, “So now we start to look at getting more in the finer details of hosting and seeing what kind of case we can make to be one of the premier hosts of this event,” Dill said. “We may not be scoring the goals by hosting the big matches, but we are going to play a significant role, and we really do look forward to the impact that it’s going to have on our hotels. We’ve got so much growth going on, we know that our hotels will now be able to pencil in 30 to 45 days in the summer of 2026 where we will see extreme demand, and hopefully, we’ll have some great tax collections and some great economic impact over that time.”
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